Feminist Business Mentor Helps Women Create New Businesses

This interview took place on April 29, 2020.

I first met Sigrun in 2016 at Social Media Marketing World in San Diego at an impromptu lunch with other online business friends. She was emerging as a well-known influencer for female entrepreneurs with online businesses and quickly rose to the top of her game. Her in-person summit in Iceland was coming up in June, and I had a ticket to go. COVID-19 had other plans causing the cancelation of many events around the world including this one. I figured the next-best thing would be to interview her for this podcast to see how she and women who work with her are responding.

Sigrun is on a mission to accelerate gender equality through female entrepreneurship. She is the leading business mentor for female online entrepreneurs in Europe, TEDx speaker, and host of the Sigrun Show podcast. Originally from Reykjavik, Iceland, she has spent more than half her life outside her home country; in Germany, the United Kingdom, and Switzerland. Since she was a young girl she’s always been drawn to leadership roles, so despite having zero business background nor the education she made a life-changing phone call and asked to become the CEO of a software company shortly after finishing her master’s degree in architecture – and she got the job!

Ten years, another three master’s degrees, and several CEO roles later, Sigrun found herself in Switzerland with her newfound love but sick and unemployable. Her dream was to be location independent so she could spend time in Iceland and Switzerland, travel the world, and take care of her health. So in 2014, Sigrun started her online business and within 4 years she built a 7 figure business helping women from all over the world. Her signature program is SOMBA, Sigrun’s Online MBA, and her other programs are SOMBA Momentum, a group coaching program, VIP Mastermind, a mastermind program, and the Red Circle, the first million-dollar mastermind for female entrepreneurs in Europe.

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